Family chore app with mobile-first routines, rewards and calmer task flows.
A product-led build where child motivation, parent approvals, SEO and app-like UX sit inside a single responsive web design.
Kingswood, Hull
Web designer Hull & web developer Hull
Bespoke, conversion-led web design in Hull and East Yorkshire.
Built by Matthew Gerdes-Hansen: freelance web designer and web developer in Kingswood, Hull — combining ecommerce thinking, marketing clarity, operational discipline and clean code in one focused partner.
Recent product work
Recent projects show the range: consumer-friendly product thinking for Chorbie, disciplined data-led interface work for SeizeControl, and ecommerce comparison UX for BikeAndRider, all shaped from Kingswood, Hull.
A product-led build where child motivation, parent approvals, SEO and app-like UX sit inside a single responsive web design.
A disciplined web app interface for records, patterns, risk windows and user trust — built by a Hull web developer with commercial and UX depth.
An ecommerce discovery experience for comparing kit prices, discount codes, retailers and buying routes on mobile.
Services
Most websites fail in the gap between brand, code and commercial reality. Hull Digital — your local web designer and web developer in Hull — is built to close that gap.
Distinctive, responsive web design for Hull businesses — sharp positioning, clear hierarchy and customer journeys that make the next action obvious. Bespoke design, no templates.
Fast, maintainable frontends and web apps built by a Hull web developer with the right technical choices for the job — not template bloat or unnecessary frameworks.
Conversion-focused ecommerce websites for Hull and UK online retailers — product pages, funnels, checkout journeys and landing pages shaped by real ecommerce and marketing experience.
Clean information architecture, metadata, schema markup, crawlable content and local search targeting for Hull, Beverley, Cottingham and East Yorkshire businesses.
Interactive tools, dashboards and custom workflows for Hull businesses that need more than a brochure site — built by a web developer who understands commercial goals.
Modernise a slow, dated or underperforming Hull website with better mobile UX, stronger conversion paths, cleaner code and sharper SEO foundations.
Why Matthew
Matthew Gerdes-Hansen is a freelance web designer and web developer based in Kingswood, Hull. With 25 years of ecommerce, marketing, finance and operations experience — including heading up the finance and operations of a multi-million pound corporation — the work is never just about how the website looks.
That commercial depth means every Hull web design project is shaped around margin, acquisition, customer journeys, conversion, process and the realities behind a growing business.
Process
What needs to happen: more enquiries, better leads, clearer products, stronger trust, faster checkout or a custom workflow. Every Hull web design project starts here.
Copy, layout, UX and content structure are shaped around how customers actually decide — not how web designers usually present work.
Mobile-first implementation, SEO-ready markup, performance checks and clean code that can be maintained after launch. Built to rank in Hull and beyond.
Launch is the start of the learning loop. The site should keep improving from real behaviour and search demand — especially for local Hull and East Yorkshire audiences.
Local web design Hull
Hull Digital is based in Kingswood, Hull (HU7) and works with businesses across Hull, Beverley, Cottingham, East Yorkshire and the wider UK. If you are searching for a web designer in Hull or a web developer Hull businesses can speak to directly — without agency overhead or account managers — this is built for you.
Whether you need a brand new website, an ecommerce store, a website redesign or a custom web app, Hull Digital delivers bespoke, conversion-led web design from the heart of Hull.
Questions
Yes. As a freelance web designer and web developer in Hull, strategy, content structure, responsive design, frontend build, SEO foundations and launch support can all sit in one focused project — no agency handoffs.
Hull Digital is a freelance web designer and web developer based in Kingswood, Hull. You work directly with Matthew Gerdes-Hansen throughout — no account managers, no outsourcing, no agency overhead.
No. Hull Digital is based in Kingswood, Hull, but the work supports local Hull businesses, Beverley and East Yorkshire companies, ecommerce brands and UK-wide web app projects.
Yes. Every Hull web design project is shaped by ecommerce, marketing and commercial operations experience, so conversion rate optimisation and customer journey thinking are central — not an add-on.
Yes. Hull Digital builds ecommerce websites for Hull and UK businesses with real commercial depth — product pages, checkout journeys, funnels and landing pages shaped by 25 years of ecommerce experience.
Hull Digital works on a project basis. Pricing depends on the scope, complexity and commercial goals. Contact Matthew directly at info@hulldigital.uk for a straightforward conversation about your requirements.
Start
Send the business goal, the current blocker and the result you want. Hull Digital will come back with the most sensible next step — whether you need web design in Hull, an ecommerce build or a custom web app.
info@hulldigital.uk